examining the effects of market orientation and management innovation on firm performance: the mediating role of technological innovation

نویسندگان

نیما گروسی مختار زاده

استادیار گروه مدیریت صنعتی، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران محمود زمانی

دانشجوی دکتری مدیریت فناوری، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران

چکیده

the current study aims to identify and examine the effect of market orientation, management innovation and technological innovation on organizational performance. the current research was conducted using descriptive- correlational methodology. the population of the current research included pharmaceutical companies throughout the country. using simplerandom sampling method and cochran formula, the sample size has been determined. 255 questionnaire was used for gathering data, the reliability and validity of which was confirmed. structural equation modeling (sem) technique using partial least squares-based and smart-pls statistical software was used to analyze the data. the findings show that market orientation and management innovation have a significant and positive effect on technological innovation. results also revealed that market orientation, management innovation and product technological innovations as well as process technological innovations can lead to superior firm performance.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

the effects of planning on accuracy and complexity of iranian efl students’ written narrative task performance

this study compared the different effects of form-focused guided planning vs. meaning-focused guided planning on iranian pre-intermediate students’ task performance. the study lasted for three weeks and concentrated on eight english structures. forty five pre-intermediate iranian students were randomly assigned to three groups of guided planning focus-on-form group (gpfg), guided planning focus...

15 صفحه اول

the effects of time planning and task complexity on accuracy of narrative task performance

هدف اصلی این تحقیق بررسی تاثیر برنامه ریزی زمانی، هم چنین افزایش میزان پیچیدگی تکالیف در نظر گرفته شده بصورت همزمان، بر دقت و صحت و پیچیدگی عملکرد نوشتاری زبان آموزان می باشد. بدین منظور، 50 نفر از دانش آموزان دختر در رده ی سنی 16 الی 18 سال به عنوان شرکت کنندگان در این زمینه ی تحقیق در نظر گرفته شدند و به دو گروه آزمایشی و کنترل بصورت اتفاقی تقسیم شدند. اعضای گروه آزمایشی هر دو تکلیف ساده و پی...

The Role of Market Orientation in Innovation of Bodybuilding Clubs

Today, market orientation plays a vital role in determining customers’ needs and success of organizations. Market orientation has also influenced various organizations’ measures including innovation. Therefore the aim of this research is to study the role of market orientation in innovation of bodybuilding clubs of Golestan Province. The population of this study comprised all 170 ma...

متن کامل

Network position and firm performance - the mediating role of innovation

Analysing a unique, domain-similar database including all horticulturalists in a major flower-producing country, this paper shows that a firm’s central position in a network significantly improves its financial performance. The effect of strategic positioning in a network is in large part mediated through its enhanced innovativeness. Strategically positioning in a network of firms contributes m...

متن کامل

The effect of information technology on organizational performance with the mediating role of innovation performance

The current research was carried out with the aim of investigating the impact of information technology on organizational performance with the mediating role of innovation performance in The National Iranian South Oil Company. The method of descriptive survey research is correlation type and practical in terms of purpose. The statistical population of the current research is the managers and he...

متن کامل

the analysis of the role of the speech acts theory in translating and dubbing hollywood films

از محوری ترین اثراتی که یک فیلم سینمایی ایجاد می کند دیالوگ هایی است که هنرپیش گان فیلم میگویند. به زعم یک فیلم ساز, یک شیوه متأثر نمودن مخاطب از اثر منظوره نیروی گفتارهای گوینده, مثل نیروی عاطفی, ترس آور, غم انگیز, هیجان انگیز و غیره, است. این مطالعه به بررسی این مسأله مبادرت کرده است که آیا نیروی فراگفتاری هنرپیش گان به مثابه ی اعمال گفتاری در پنج فیلم هالیوودی در نسخه های دوبله شده باز تولید...

15 صفحه اول

میزبانی شده توسط پلتفرم ابری doprax.com

copyright © 2015-2023